Dec 17, 2019
And just like that, 2019 is over. We entered the year bursting with questions about influencer fraud, meaningful engagement and political ad meddling. Though that last one is yet to be resolved, 2020 presents new questions about private payments, brand safety and digital wellbeing - among other things. In our final...
Dec 10, 2019
Many would argue the standard of advertising and creativity is now the best it’s been for ages. But how much better could it be if the industry opened its doors to the millions that are held back from creative careers by their class or background? In episode 69 of Social Minds, Craig Oldham, who chairs D&AD North,...
Dec 3, 2019
Facebook is a hostile environment for pages right now. Organic reach continues to decline, Facebook is pushing three-minute videos and capping the reach of memes, despite their popularity. In episode 068 of Social Minds, we’re joined by Social Chain co-founder and director of social and creative at Social Chain Media....
Nov 26, 2019
Creative professionals come with an ego attached. That’s usually their downfall. In episode 067 of Social Minds, we’re joined by Joe Glover, founder of The Marketing Meetup. In this episode, he explains why empathy is the trait to be proud of and a skill that everyone can develop. Joe says empathy doesn’t just...
Nov 19, 2019
As the UK prepares for another General Election, we spoke to PhD researcher Tristan Hotham, who has spent the last four years collecting over a decade’s worth of data on political parties' use of social advertising. His findings prove that irreversible damage has been done. Now, as Twitter bans all political...