Sep 28, 2020
Times are tough. And, as such, in the past few months, brands have taken their duty to communicate purpose seriously - too seriously. This week we’re joined by Dom Boyd, managing director of market research company Kantar and previously of adam&eveDDB. Dom says there’s a concerning trend in creative advertising:...
Sep 21, 2020
Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week we’re talking about Instagram’s new home screen which highlights Shopping and Reels, Snapchat’s decision to bring ads to its lightweight Minis apps and the launch of Google’s answer to...
Sep 14, 2020
As one of the most prestigious advertising magazines in the world, it’s easy to fall into the trap of thinking Adweek’s writers only care for a specific type of ad. But just as creativity has moved on from eye-wateringly expensive masterpieces and ten-minute short films, so too has Adweek’s definition of what...
Sep 7, 2020
Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week we discuss TikTok’s partnership with Teespring and what that means for creators and monetisation, the expansion of Instagram Guides as the platform experiments with long-from, and the reasons...