Dec 13, 2021
SPORF shows sport through the eyes of the fans, and like all fandoms the sports sector is constantly changing. To fill us in on everything the modern sports fan wants from brands, content, and sports coverage on social, we’re joined by Greg Rowell, head of SPORF - Social Chain’s owned sports brand. In this, we learn...
Dec 8, 2021
The metaverse is an inevitability. But that doesn’t mean brands should rush to jump on the hype without stopping to understand it. In this special episode of Social Minds, recorded LIVE, a select group of our top experts talk all things NFTs, Web3 and blockchain technology, and answer real questions from real brands....
Dec 6, 2021
This week on Social in Six, we discuss Instagram’s new longer Stories update, Twitter’s Live Shopping feature, and TikTok’s new in-built video tagging option. We also go over WhatsApp’s possible Instagram Reels integration, Facebook’s new Creator Studio analytics tools, and TikTok expanding creator access to...
Nov 29, 2021
No brand is a stranger to verbal abuse on social media, but few know how deep the problem is rooted in human behaviour and which platform features exacerbate certain elements of those actions. Our guest this week is Claire Hardaker, forensic and corpus linguist and senior lecturer in linguistics and english language...
Nov 24, 2021
ROI is most likely your main campaign metric, but ROI goes down the more you grow. That’s why you have to consider smarter ways to measure your performance and learn how to avoid relying on ROI, which we answer in this episode.
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