Mar 28, 2021
BrewDog is known for its outrageous stunts and reactivity. But where most brands would respond to a social or cultural trend with a quip on Twitter, BrewDog lets it inspire new products, which then fuels PR, sales and more online conversation. In this episode of Social Minds, we’re joined by BrewDog’s head of social...
Mar 19, 2021
On this week’s episode of Social in Six, Theo and Eve discuss the upcoming launch of Twitter Spaces and all the new features available, TikTok’s new ads library and the introduction of personalised ads to the For You Page, and Instagram’s idea to launch a kids version of its app dedicated to under 13s. We...
Ep. 129 - Changing The Game: How Adidas Balances Exclusivity With Mass Appeal | Kyle Elliot - Adidas
Mar 15, 2021
Often the most engaging social-first experiences are those that feel exclusive to the audience. But when you’re a global brand with millions of fans around the world, how do you balance that exclusivity with mass appeal? In this episode, we’re joined by Kyle Elliot, senior global social media manager at Adidas....
Mar 8, 2021
This week on Social in Six, we reveal Twitter’s plans to introduce native commerce features including shopping Cards, Pinterest’s investment in video, AR and a new creator programme, and the update to LinkedIn Company Pages that SMMs have been waiting for. Plus we talk about Facebook’s expansions of Shops to the...
Mar 1, 2021
People are primed to purchase on Pinterest. 98% of Pinners report trying new things they find on the platform. So why aren’t more brands taking it seriously? In this episode, we’re joined by Yulia Aleksandrova, global social media manager at MADE.com and Jackie Klimes, retail partnerships manager at Pinterest...