Dec 19, 2022

Pinterest Predicts 2023 is officially out, and after three consecutive years of an 80% success rate, it’s guaranteed to be the best weapon advertisers can take into the pitch room with them next year. To tell us about the trends we can expect to see, what they say about culture and society, and how advertisers can use...

Dec 12, 2022

On Social in Six this week, we’ve got two updates from Instagram, including its 2023 trend predictions for Gen Z and reports that it’s testing some…familiar…camera features. We also cover LinkedIn’s newest updates for brands and marketers, Twitter ramping up recommended content, and the news that Pinterest...

Dec 5, 2022

The banking sector is full of red tape - more so than for smoothie brands, anyway. Yet one bank is challenging more than just the traditional product and service in its category; Monzo’s social channels are a breath of fresh air for any marketer hoping to have fun in a corporate industry, and for consumers hoping to...

Nov 28, 2022

On this week’s Social in Six, we’re talking about Instagram’s new music posts, YouTube community quizzes, and Snap’s report on the state of augmented reality. We also cover Meta’s new AI system that’s beating all records, LinkedIn’s brand safety hub, and the issues with the Twitter app convincing people...

Nov 21, 2022

Tone of voice documents and brand guidelines are the business staple that most brands don’t have. And if they do, it’s probably not as thorough or as thoughtful as it needs to be. Today’s guest, copy chief and brand and TOV consultant Vikki Ross, has written for or created brand books Nando’s, Harvey Nichols,...