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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Aug 8, 2022

On this week’s Social in Six episode, we discuss the latest feed changes from Instagram, reports of a TikTok Music app, and the news that Google won’t kill off the third-party cookie just yet. There’s also two new updates from LinkedIn including native carousel posts and a possible Discover tab in the works....


Aug 1, 2022

How many brands have said ‘we want to sound like Innocent?’ For Innocent Drinks, while others’ replication tactics are flattering, they have a tone of voice and personality to preserve. In this episode we’re joined by its social media manager, Marcus Dean, to hear about the three content pillars, rigorous writer...


Jul 25, 2022

This week on Social in Six, we’re talking about Twitter’s new CoTweet feature after its first rollout stage, YouTube’s expansion of tagged products in creator videos, and an update that lets TikTok users choose the ads they want to see. We also discuss LinkedIn’s public beta launch of Business Manager, the new...


Jul 18, 2022

We call social the ever-changing landscape for a reason, but with that, our roles must change too. In this episode, we’re joined by Social Chain vet and current senior creative Jake Thompson, to discuss how creatives and strategists have had to evolve and what those roles must mean within modern agencies today. Expect...


Jul 11, 2022

On Social in Six this week, we’re talking about two crypto features coming to Meta despite the market crash, the API update that’ll let you post Instagram Reels from Sprout Social, and what Community Managers will do for Facebook LIVE. We also discuss Twitter’s Branded Like ads and its new Campaign Planner,...