Dec 4, 2023

Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we’re...

Nov 20, 2023

In this week’s Social in Six, we’re talking about Meta’s ad-free answer to new EU GDPR regulations, LinkedIn deleting several post types including carousels, and YouTube’s big plan to have you see more Shorts. We also discuss X’s continued throttling of external links, Meta’s commerce partnership with...

Oct 30, 2023

73% of Reddit users follow the guidance of recommendations they receive on the platform - more than an influencer’s recommendation, a TV ad, or a celebrity endorsement. Our guest this week, Reddit’s head of international marketing Yvonne Quinn, says that’s because there’s simply more appetite for - and trust in...

Oct 16, 2023

This week on Social in Six, we talk about the new features Threads is adding (that you’ve seen before), YouTube’s latest update to Community Posts, and X’s plans to hide engagement metrics. We also discuss more lists on Instagram Stories to add to Close Friends, TikTok’s API changes for third-party posting, and...

Sep 25, 2023

SocialChain has had a makeover. Following our first-ever SocialMinds LIVE event, Overcoming the Disconnect, we sit down with our CEO Pete Metcalfe, group strategy director Ric Hayes, and executive creator director Tom Bellamy to learn about the biggest industry shifts behind our latest evolution. Expect to learn...