Nov 18, 2024

Nov 8, 2024

Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space.  

Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the...

Nov 6, 2024

The creator economy is barely twenty years old,
but already, it’s dramatically changed the social landscape for brands and marketers. Audiences crave real life, not challenge videos; excessive gifting is seen as out of touch, not aspirational; and TikTok has levelled the playing field by making creators
out...

Nov 4, 2024

This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its tenth birthday and welcomed its new CEO Jacinta Faul. Talk about milestone moments.

One month into her role, there was no better time for Jacinta to sit down with our CMO Hannah Baker to look back on the past ten years...

Nov 1, 2024

Real people. Real stories. Real moments. Locally created social content can connect with your customers more than generic brand content ever could.   

At least, that’s the thinking behind Greene King’s social strategy. Leveraging its local teams was a mammoth task for the pub chain, which owns over 2,000 pubs and...