Jun 15, 2026
Organic gets written off every few years. Too slow. Too hard to measure. But for Tinder, Primark and Channel 4, owned content is anything but an afterthought. In this panel, SocialChain’s Eve Young sat down with Madeline Riley, and Aaron Gillies to unpack how organic has become a creative engine for cultural...
May 18, 2026
The waitlist for SocialMinds LIVE x Meta 2026 is still open! (For now...) Don’t hang about, register to join us on 27 May in London: https://www.socialchain.com/socialminds-live-meta-2026/
On this episode of Social in Six, account manager Rachel Lea is back in the studio with Mil to break down the six key...
May 11, 2026
At MAD//North, we spoke with loveholidays about its shift to a challenger mindset. In this episode, we continue the conversation with Jasmine Dye, Senior Social Media Manager, to explore how that mindset is brought to life across social, influencer, paid and community.
In this episode, we explore what it takes for a...
Apr 20, 2026
SocialMinds LIVE is back for a fourth sellout event in London on
27 May! Join the waitlist: https://www.socialchain.com/socialminds-live-meta-2026/
On this episode of Social in Six, our social media manager Emily
Harrison is back with Mil in the studio to break down the six key
updates social marketers should know...
Apr 8, 2026
For years, brands have tried to maintain one consistent voice on social. But the most engaging content today comes from people, not polished brand posts. Primark has leaned into that shift with its colleague-generated content programme, training store teams to become creators and tell stories from a local perspective.