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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. Ep. 010 - See It, Scan It, Buy It: How AR Will Shape E-Commerce in 2019 and Beyond

Ep. 010 - See It, Scan It, Buy It: How AR Will Shape E-Commerce in 2019 and Beyond

Oct 9, 2018

To the average consumer, augmented reality means little more than face filters - for now. But ask a futurist such as Kat Callow, our guest for Episode 010 of Social Minds, and you'll see how this revolutionary tech is set to shape the future of shopping - causing ramifications for bricks and mortar, e-tailers and influencers. Snap Inc. has shacked up with Amazon and, whilst Facebook opens beta for Instagram Camera Effects under Spark AR, Google Lens looks to move from maps to media buys. As huge changes are on the horizon for 2019, brands and marketers must move fast to trial AR tech ahead of its mass adoption.