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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. Ep. 011 - Nature, Nurture and Neuroscience: How To Win The Minds of a Generation Who Expect It All

Ep. 011 - Nature, Nurture and Neuroscience: How To Win The Minds of a Generation Who Expect It All

Oct 16, 2018

As marketers, we’re obsessed with making people feel. But why should anyone have feelings about a brand? Social Chain’s own Oliver Yonchev believes that ‘the mindset marketer’ will be everything in 2019. And as age and profile labels become redundant, a greater focus will be placed on emotion. In Episode 011 of Social Minds, Oliver reveals his learnings on the youth brain and explains why understanding the mindset of a generation must come first, before earning the right to sell to it.