Nov 6, 2018
The AI apocalypse is a recurring theme in tabloid newspapers, but journalists have bigger concerns than bots cloning the newsroom. Copywriters are less optimistic, however, and their fears haven’t been quashed by the arrival of Phrasee – a tool that uses AI to produce millions of email subjects and social media captions in seconds. In episode 14 of Social Minds, Parry Malm, Phrasee’s CEO and co-founder, calls BS on claims that AI will kill copywriting and explains why he wants to liberate wordsmiths, not replace them.