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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. Ep. 022 - Content That Works: 3 Principles to Effectively Scale Your Marketing Output

Ep. 022 - Content That Works: 3 Principles to Effectively Scale Your Marketing Output

Feb 5, 2019

Content marketing is still relatively new, so why are our processes stuck in the past? Externally, we strive for speed and innovation but, internally, the industry’s way of working remains slow and bloated. In episode 022 of Social Minds, CEO of Planable, Xenia Muntean, shares her three core principles to effectively scale content marketing, create a shared language with your clients and, ultimately, save valuable time so that creatives can do what they do best—create. Ready to bring your organisation into the 21st century?