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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. Ep. 029 - Wanderlust in 2019: How Social Media Is Dictating Global Travel Trends

Ep. 029 - Wanderlust in 2019: How Social Media Is Dictating Global Travel Trends

Mar 26, 2019

40% of millennials choose their next holiday spot based on its Instagrammability, but how much does social media influence global travel trends? In episode 029 of Social Minds, we’re joined by Maria McKenzie, social communications manager at Lonely Planet, to discuss influencers, overtourism and how Instagram became a booming tourism industry in its own right. In this, Maria reveals the travel trends shaping 2019 and where marketers should look to find them.