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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Apr 23, 2019

Facebook and publishers are locked in a power struggle; neither want to concede ownership of their communities, but both need the other to survive. In episode 033 of Social Minds, we speak to On The Tools co-founder and CEO Lee Wilcox, to discover the value exchange that can happen when the two work together. In this, Lee explains how niche communities are combatting the symptoms of content overload. These groups also play a crucial role in deciding and influencing trends, and On The Tools are using that to make real change in the construction industry. Finally, we reveal the fate of UGC as social video moves further towards long-form.