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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

May 13, 2019

Being present in culture is a dream for any brand, but earning real capital takes more than sponsorship—brands must be sincere to succeed. In episode 036 of Social Minds we’re joined by Theo and Robin, directors at Warm Street, to discuss how brands can participate in subculture movements through music. In this, we reveal the steps brands need to take to make an impact from grassroots level to mass marketing campaigns.