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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Mar 20, 2020

Social science says organic reach is near impossible. But PR specialists have always known how to spread a story far and wide for virtually no cost. It comes down to the TRUTH. Transparency is key, but in this case TRUTH is also an acronym for the five steps that our guest this week, MD of Fanclub PR Adrian Ma, swears by. In this episode we discuss how PR can create shareablity for social campaigns, the power of a well-timed stunt and how to navigate a press nightmare. We also reveal how to increase sales using PR tactics and the ways in which PR and social have had to evolve to accommodate each other.