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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

May 25, 2020

Journalist Chris Stokel-Walker understands YouTube better than most. The majority of his career has been spent covering the vast and sometimes chaotic development of its influence and its influencers. In this episode of Social Minds, Chris joins us to share his insight into the world of the streaming powerhouse, its creators and their superfans. In this, we discuss whether or not YouTubers can claim privacy, the crossover of YouTube and TV and the nuances of new ‘celebrity’. Plus he reveals the mistake every single influencer today is making that puts their privacy - and sometimes their lives - at risk. Brands, agencies, YouTubers: this conversation explains the YouTube career in detail, exposing the complex motives that drive fans to become so much more than a subscriber.