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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Sep 28, 2020

Times are tough. And, as such, in the past few months, brands have taken their duty to communicate purpose seriously - too seriously. This week we’re joined by Dom Boyd, managing director of market research company Kantar and previously of adam&eveDDB. Dom says there’s a concerning trend in creative advertising: we’ve lost our sense of humour. Kantar has crunched the numbers and found that funny ads are becoming harder to find. While we are in a pandemic, Dom believes that people don’t need intermittent reminders that life can suck - ad breaks are annoying enough. So why have brands cowered away from comedy, how can advertisers reverse the trend and what are the differences in tone between traditional and digital? We discussed all of this and more, revealing Kantar’s own data on the matter and Theo and Eve’s advice for brands who want to use social to inject some comic relief back into their creative.