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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Oct 26, 2020

Reddit was once a relatively niche forum website. Today it sits alongside behemoths like Facebook and Instagram, and even overtakes Twitter and Pinterest in daily active users. With its growth has come increased opportunities for brands and advertisers, which we hear all about in this episode from Harold Klaje, Reddit’s VP and president of global advertising, previously of Pinterest and Google. In this, we discuss the unique qualities of Reddit’s audience that can’t be reached elsewhere, the importance of using Reddit to trend-spot for brands and the rewards available from its many ad product offerings. Harold also reveals what motivated the company to open its first HQ in London recently and the truth about brand safety concerns on the platform, including how they’ve tackled it since 2017.