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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Nov 23, 2020

Ask anyone in the industry which brands do humour on social well and chances are KFC will be mentioned; the brand has gained notoriety for its witty jokes and quick comebacks on Twitter. Its recent Rate My Plate Twitter activation even made it to the big screen through an acclaimed TV spot which saw social inspire OOH - something most brands wouldn’t even consider. In this episode, KFC UK & Ireland’s social media executive reveals the secret spices, sadly not in the chicken, but of the brand’s social strategy. We talked about the changes they’ve had to make post-pandemic, the merits of leading with your social media manager’s personality and what brands miss out on when they consider themselves to be above cracking the odd joke.