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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Feb 1, 2021

Talent or training? Specialised or broad skills? Experience or attitude? Your social team are the front line of your brand. Knowing which roles to fill, what culture to employ and how to lead by example are therefore crucial to any modern brand’s success. In this episode, we’re joined by Amazon Prime Video’s head of social media and editorial content, Carlo Karim Frem, to find out how Amazon Prime Video’s leading social team was created. In this, we reveal why company values aren’t just words on a wall, the red (and green) flags to look out for when interviewing talent and what skills you need to nurture to build the dream social team from scratch.