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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Apr 26, 2021

Social and digital word of mouth has changed the way entertainment brands approach show promotion. One brand you can’t ignore in this space is Netflix, whose documentaries and original shows take on a life of their own online - just look at what happened with Tiger King. In this episode, we’re joined by the global creative marketing manager at Netflix, Alexa Diaz. We discuss her approach to huge talent-driven campaigns, the merit of underrated platforms like Tumblr, and how to manage viral conversation about one of your features. Plus Alexa reveals the process behind promoting a major Netflix documentary event like Taylor Swift’s Miss Americana or Ariana Grande’s Excuse Me, I Love You, and highlights the sheer power of fandom culture on social.