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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

May 17, 2021

This week on Social in Six, Theo and Eve explain Twitter’s newly-launched Tip Jar feature, Snapchat’s new Creator Marketplace and Instagram’s decision to include pronouns in profiles. Plus we discuss TikTok’s new native shopping tab, which is being tested among a small group of accounts, and Pinterest’s first foray into live streaming with its virtual event taking place the end of this month. Finally we discuss YouTube’s $100M Shorts fund for creators and how this compares to similar features on Snapchat and TikTok. Got a question or suggestion for the Social Minds podcast? Contact us at