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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Aug 2, 2021

How do you define culture in 2021? It’s a question many brands ask and one which fashion brands always seems to have the answer to. One such brand is Zalando, and this week we’re joined by its global head of social media, PR and influencers, Natalie Wills.

She reveals how Zalando spots cultural trends, how to best leverage cultural partnerships and the ever-evolving role that influencers play in staying relevant on social. We also discuss how brands can navigate cultural movements like sustainability, body positivity and representation. Plus we dig into the effect social has had on brands’ cultural relevance.