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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

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  2. Ep. 161 - Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok

Ep. 161 - Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok

Nov 15, 2021

Marketers like to lean on industry jargon, but this only complicates the message for your audience and your team. For TikTok, eradicating jargon around the office is just one way improving internal comms has bolstered its external content. 

In this episode, we’re joined by TikTok’s global head of social media marketing, Daniel Bulteel, previously of Adidas and WPP. We discuss how TikTok’s marketing team has to be the best on the platform, how to trade traditional objectives for a principle-based output, and the danger of creating a strategic playbook. 

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