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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. Ep. 167 - Goal-Getter Brands: SPORF on What Modern Sports Fans Expect | Greg Rowell, Social Chain Media

Ep. 167 - Goal-Getter Brands: SPORF on What Modern Sports Fans Expect | Greg Rowell, Social Chain Media

Dec 13, 2021

SPORF shows sport through the eyes of the fans, and like all fandoms the sports sector is constantly changing. To fill us in on everything the modern sports fan wants from brands, content, and sports coverage on social, we’re joined by Greg Rowell, head of SPORF - Social Chain’s owned sports brand. In this, we learn how sports coverage now merges social media with traditional, and how sports-focused brands should speak to fans. We also discuss the importance of brands producing branded entertainment rather than content.

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