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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. Ep. 176 - Answered: Can boosting posts compare to dark ads?

Ep. 176 - Answered: Can boosting posts compare to dark ads?

Feb 16, 2022

Boosting posts can be a simple advertising solution for small businesses with limited skill and budget, but we’ve seen boosted posts contribute between just 3 and 7% to their KPIs compared to over 90% for dark ads. In this episode, Pollyanna explains how the two advertising tools compare and which is right for your brand.

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