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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. Ep. 187 - The 2022 Sprout Social Index: Exploring Trends for the UK & Ireland | Cat Anderson, Sprout Social

Ep. 187 - The 2022 Sprout Social Index: Exploring Trends for the UK & Ireland | Cat Anderson, Sprout Social

May 23, 2022

Sprout Social’s annual Index is popular in the States, but for the first time new data this year explores the state of social for British and Irish brands - and there’s plenty of opportunity to gauge from it. To talk us through the report, we’re joined by Cat Anderson, Sprout Social’s head of marketing for EMEA. In this, we learn which platform most consumers are on but marketers aren’t, why the pandemic has led to social teams restructuring, and why British and Irish consumers want to see more distinctive assets and less societal issues from brands on social.

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