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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Jul 18, 2022

We call social the ever-changing landscape for a reason, but with that, our roles must change too. In this episode, we’re joined by Social Chain vet and current senior creative Jake Thompson, to discuss how creatives and strategists have had to evolve and what those roles must mean within modern agencies today. Expect to learn how to put together a watertight brief, how to let creative strategy inform everything from seasonal campaigns to BAU, and how you can examine your processes and keep your team motivated.

Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com