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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Oct 24, 2022

Brand Twitter has subscribed to one way of doing things for the last few years, following brandter trends and popular text meme formats. Now Twitter is politely asking us to stop. Here to walk us through its #RealTalk report among other learnings is Sophie Trinder, head of the company’s UK brand strategy team Twitter Next. She warns of drowning in the sea of same and, instead of following the platform’s supposed rules, has tips for brands on their tone, topics and community to ensure your brand stand outs by being uniquely itself. Expect to learn best practice for the bio, how the humble follow feature made a standout campaign execution, and what data says people really want to hear from brands (it’s not a RIP tribute to Her Late Majesty the Queen).

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