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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. Ep. 214 - Rory Sutherland: How Businesses Should Cater to the Neurodivergent | Rory Sutherland, Ogilvy

Ep. 214 - Rory Sutherland: How Businesses Should Cater to the Neurodivergent | Rory Sutherland, Ogilvy

Mar 20, 2023

Herd behaviour and social proof simply don’t apply to one bigger-than-you-think group, who’re less affected by what other people think and more likely to follow their own rules: the neurodivergent. Whether that means autistic, ADHD, or simply self-identified on the spectrum, they’re each consuming media, tech, and advertising differently to the majority. That’s impacting our work’s effectiveness.

In this episode we’re joined by Rory Sutherland, to discuss how catering for the neurodivergent, the disabled, and the elderly means catering for everybody, and what can happen for a brand when you do. We also talk about the most effective media, methods and means for doing this - plus lots more on our behaviour and relationship with tech.

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