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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Apr 3, 2023

Working with influencers - or as they’re increasingly being called - creators, isn’t what it used to be. Today it’s more of a default than an add-on, and for some brands it’s at risk of wasting their ad spend. For a focused approach to influencer strategy, we’re speaking to Shannon Jennings - head of social and influencers for The Very Group. With a huge roster of retailers in its portfolio, Shannon explains how to treat one-off and long-term talent campaigns, the pivot from traditional gifting when sustainability is front of mind, and whether or not interest in influencers will wain with the current economic state, and some marketing activity in danger of being viewed as a luxury.

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