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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

May 29, 2023

Should’ve gone to Specsavers. The proposition is well-known, but most only associate it with witty (and brilliant) ads. Today's guest Lisa Hale - Specsavers' head of consumer PR, brand activation & social media - says they’re laser-focused on evolving that line to show younger audiences the more meaningful reasons Specsavers is the superior choice. In this episode we discuss the problems with how brands are currently sold media by social platforms, whether it’s a myth or not that Gen Z prefers humour to humility, and what happened when the brand gave free eye tests to the worst football team in Britain. 

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