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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing

Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing

Oct 30, 2023

73% of Reddit users follow the guidance of recommendations they receive on the platform - more than an influencer’s recommendation, a TV ad, or a celebrity endorsement. Our guest this week, Reddit’s head of international marketing Yvonne Quinn, says that’s because there’s simply more appetite for - and trust in - peer-to-peer recommendations. The type of recommendations that are happening every day, in over 100,000 communities, on Reddit. In this episode, we discuss how brands can benefit from peer recommendations, why segmentating by demographic is getting less effective, and how online communities are supplementing our offline peer groups.

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