Aug 21, 2018
If Love Island was ever a guilty pleasure, this year, they dropped the guilty. But how much of the show’s success is owed to social media? In our second instalment of Social Minds, ITV business development director, Jason Spencer, reveals how Love Island managed to become the summer’s hottest TV show. Covering everything from brand partnerships to savvy social media use and winning the coveted attention of a 16-24 demographic, this conversation challenges the myth that tech is the enemy of traditional television.