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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

  1. All Episodes
  2. 2018
  3. 12

Ep. 020 - Moving FWD: What 2019 Will Bring For Users, Platforms and Brands

Dec 18, 2018

From the death of the News Feed to social-first CRM and a departure from social networking, December has seen an influx of marketers making their predictions for 2019. In our final episode of 2018, Social Chain strategy director, Mike Blake-Crawford, makes his return to Social Minds in order to pave the way for brands...

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Ep. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive

Dec 11, 2018

Experiential marketing is broken. That is the opinion of Lee Benecke, head of digital engagement and our guest for episode 019 of Social Minds. In this episode, Lee gives a sobering account of the state of online/offline activations and blames brand naivety for the thoughtless addition of social media to OOH campaigns....

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Ep. 018 - Rewriting Social Storytelling: How To Engage The Masses In 15 Seconds Or Less

Dec 6, 2018

Is storytelling a realistic goal on social media, or just another of marketers’ favourite buzzwords? In episode 018 of Social Minds, we sit down with Alex Ayin, commercial director at Media Chain, to find out exactly how brands can overcome platform limitations to drive a powerful narrative home - in 15 seconds or less.

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