Jul 29, 2019

People respond to people. That's not a new lesson, far from it, but it has forced brands to change how they talk to their consumers on social. Andréa Jones, a strategist and founder of her own social media consultancy firm, Onlinedrea, regularly tells businesses to show off their personality or risk going unnoticed....

Jul 22, 2019

Food and drink should be an easy sell; it’s a necessity for every age and demographic. So why is the industry still falling behind in its comms and marketing? In episode 046 of Social Minds, we’re joined by Mark McCulloch, brand and marketing executive at Supersonic Inc and host of the Supersonic Food Marketing...

Jul 15, 2019

Jul 8, 2019

What do LinkedIn, Libra and Instagram Stories all have in common? Each one has made recent changes which take us a step further towards a social media landscape that is primarily designed for peer-to-peer interactions—whether that’s through messaging, payments or regular posts. In episode 044 of Social Minds, Theo...

Jul 1, 2019

People respond to people, not logos. That’s not news, but LinkedIn’s focus on personal video posts has provoked a personal branding revolution. In episode 043 of Social Minds, personal brand consultant Ashley Jones discusses the impact of personal branding for businesses. Ashley, who was instrumental in raising...