Apr 26, 2021

Social and digital word of mouth has changed the way entertainment brands approach show promotion. One brand you can’t ignore in this space is Netflix, whose documentaries and original shows take on a life of their own online - just look at what happened with Tiger King. In this episode, we’re joined by the global...

Apr 19, 2021

This week on Social in Six, we discuss several new features being tested, including Facebook’s upvote and downvote test for Groups and the latest from Instagram’s experiment to hide public like counts. Plus we talk about the newly launched Clubhouse Payments feature, as well as the new audio product that Reddit...

Apr 12, 2021

Esports has erupted into the mainstream as a central form of entertainment in recent years. The role of social media channels has helped to push it from a subset of sports culture to an industry in its own right - expected to generate $1194.8 million in 2021. So how can brands capitalise on the rise of esports to...

Apr 5, 2021

In this week’s episode of Social in Six, find out which feature Instagram, Snapchat and TikTok now all share, what LinkedIn’s latest test tells us about the future of social-first audio, and what YouTube’s new product detection tool means for brands and creators. Plus we discuss the possibility of Twitter adding...