Jul 26, 2021

This week on Social in Six, we’re going over lots of updates from Twitter, TikTok, YouTube, Clubhouse, and Instagram. These include a potentially upcoming edit button on Twitter, Instagram collaborative posts and Reels, and YouTube’s LIVE shopping test. Plus we talk about Twitter’s latest plans for subscriptions,...

Jul 19, 2021

Deliveroo isn’t limited by age demographic, so how does its social team create content and campaigns that appeal to everyone, from a mother of three to a student?

In this episode, we’re joined by Sophie Headlam, the global head of brand marketing at Deliveroo. In this, she reveals how to reach mass audiences at a...

Jul 12, 2021

This week on Social in Six, we’re talking about TikTok’s rollout of three-minute videos, WhatsApp’s new additions to voice memos, and Instagram’s recent test that will let all users add links to their Stories - regardless of follower count. Plus we discuss Snapchat’s new ad tools which let users opt-out of...

Jul 5, 2021

The most common argument against branded podcasts is difficulty measuring ROI and their impact on sales. Why, then, did BMW decide to create a branded podcast that was entirely fictional, never mentioning their products or services once? And how did that transpire into an Adweek award for the best branded podcast...