SocialMinds - A Social Media Marketing Podcast

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Ep. 013 - Turning Social Inside Out: The Top 10 Hacks We’re All Unaware Of

Oct 30, 2018

Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Chain head of innovation, George MacGill, growth hacking is not only about having the answers but asking the right questions. Whether it’s cracking YouTube discoverability, Facebook’s hidden crypto conspiracy or the new...

Ep. 012 - Q&A With The ASA: Who Claims Responsibility For Social’s Media?

Oct 23, 2018

Born from a saturation of social media scandals, the age of digital transparency is upon us. Episode 012 of Social Minds hears Matt Wilson, senior media relations officer for the Advertising Standards Authority, explain that while regulators don’t seek to censor the colourful, risqué and edgy world of advertising,...

Ep. 011 - Nature, Nurture and Neuroscience: How To Win The Minds of a Generation Who Expect It All

Oct 16, 2018

As marketers, we’re obsessed with making people feel. But why should anyone have feelings about a brand? Social Chain’s own Oliver Yonchev believes that ‘the mindset marketer’ will be everything in 2019. And as age and profile labels become redundant, a greater focus will be placed on emotion. In Episode 011 of...

Ep. 010 - See It, Scan It, Buy It: How AR Will Shape E-Commerce in 2019 and Beyond

Oct 9, 2018

To the average consumer, augmented reality means little more than face filters - for now. But ask a futurist such as Kat Callow, our guest for Episode 010 of Social Minds, and you'll see how this revolutionary tech is set to shape the future of shopping - causing ramifications for bricks and mortar, e-tailers and...

Ep. 009 - When Sponsorship Meets Sport: How Brands Can Engage The Next Generation of Fans

Oct 2, 2018

For sports fans in 2018, a logo on a shirt simply isn’t enough. Sponsorship deals are part and parcel of the beautiful game, but Social Chain head of sport, Rich Johnson, warns that brands are failing to resonate with a modern crowd. As a new generation of sports fans comes of age, it is imperative that marketers...