Dec 2, 2024
When the language learning app’s owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn’t look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional...
Nov 18, 2024
Nov 8, 2024
Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space.
Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the...
Nov 6, 2024
The creator economy is barely twenty years old, but already, it’s dramatically changed the social landscape for brands and marketers. Audiences crave real life, not challenge videos; excessive gifting is seen as out of touch, not aspirational; and TikTok has levelled the playing field by making creators out...
Nov 4, 2024
This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its tenth birthday and welcomed its new CEO Jacinta Faul. Talk about milestone moments.
One month into her role, there was no better time for Jacinta to sit down with our CMO Hannah Baker to look back on the past ten years...