Aug 26, 2019
Understanding the inner workings of social media is crucial to creating a successful strategy. Few are better placed to inform marketers about this than our guest for this episode of Social Minds. At the end of last year, Social Chain strategy director Mike Blake-Crawford came on the podcast to predict what 2019 would...
Aug 19, 2019
Students are a key demographic for all B2C brands. But this generation of freshers is different from their predecessors; the internet was up and running before they learned how to speak. That means their formative years were spent on Facebook, and they’ve spent the last decade being targeted by Instagram ads. In...
Aug 12, 2019
In 2019 brands expect agencies to produce more content, faster for less money. It’s an unavoidable side-effect of our fast-paced, tech-driven world that gives marketers just three seconds to be remembered. But it’s one that our guest for episode 049 of Social Minds, Nicholas Young, thinks is stifling creativity...
Aug 5, 2019
In episode 048 of Social Minds we return for another Breaking Social segment, in which Theo and Eve translate the biggest social media stories to break over the last month—and July 2019 was not short of material. The last 31 days have seen Snapchat take its naysayers by surprise with impressive second-quarter results;...