Jun 24, 2019

Social has irreversibly changed the way news is broken; publishers now rely on user-generated content for on-the-ground video and photo reporting. But what does that mean for the health of information and the content we consume? In episode 042 of Social Minds, we’re joined by Jon Cornwell, co-founder and CEO...

Jun 17, 2019

In all forms of marketing, misunderstanding your target audience means missing the mark. But why are so many brands failing to resonate with their audience on social media when the tools available to them are so sophisticated? In episode 041 of Social Minds, we’re joined by Social Chain UK managing director...

Jun 10, 2019

Has Instagram left itself vulnerable to vertical-first competitors? In episode 040 of Social Minds: Breaking Social, Theo and Eve are back to translate the biggest social media stories to break in May. We discuss Facebook’s latest algorithm update and its effect on publishers, and share the first-look reaction from...

Jun 7, 2019

Huel has rejected the status quo for a new brand. It has abandoned target audiences, rejected niche appeal and advertises its products purely on social over traditional means—to enormous success. So how does a brand go from start-up to household name without all of the above? In episode 039 of Social Minds,...