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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Aug 31, 2020

When TikTok first stepped on the scene, cynics called it a passing fad. It’s only been two years since Musical.ly merged into TikTok and the platform has fast become the gold standard for content creation. In this episode, we’re joined by TikTok’s managing director of global business solutions, Inam Mahmood,...


Aug 24, 2020

Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. We’re talking about TikTok’s first music distribution partnership with UnitedMasters, Twitter’s new reply features and Facebook’s campaign to get brands and users including more hashtags...


Aug 17, 2020

For the last 15 years, YouTube has shaped culture, but culture equally shapes YouTube. Because the platform’s Trending tab is curated based on what’s popular, it’s a true reflection of society and culture by country - and therefore an invaluable resource for brands. This week we’re joined by YouTube’s culture...


Aug 10, 2020

Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week, we discuss the updates to Messenger that are seeing SMEs and users through lockdown, including livestreams from Messenger Rooms and a new ecommerce and customer service plugin. We also discuss...


Aug 3, 2020

Warning, themes of a sensitive nature (suicide, self-harm, eating disorders): Social platforms face enormous pressure to improve their policies on suicide, self-harm and eating disorders. But pointing the finger at Facebook might be the most dangerous move of all. In the same week that the UK government sparked outrage...