Nov 8, 2024
Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space.
Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the...
Nov 6, 2024
The creator economy is barely twenty years old, but already, it’s dramatically changed the social landscape for brands and marketers. Audiences crave real life, not challenge videos; excessive gifting is seen as out of touch, not aspirational; and TikTok has levelled the playing field by making creators out...
Nov 4, 2024
This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its tenth birthday and welcomed its new CEO Jacinta Faul. Talk about milestone moments.
One month into her role, there was no better time for Jacinta to sit down with our CMO Hannah Baker to look back on the past ten years...
Nov 1, 2024
Real people. Real stories. Real moments. Locally created social content can connect with your customers more than generic brand content ever could.
At least, that’s the thinking behind Greene King’s social strategy. Leveraging its local teams was a mammoth task for the pub chain, which owns over 2,000 pubs and...
Oct 31, 2024
Social is no longer just about being social. It’s a place where people buy, are entertained, become influenced or even find their dream job. And it’s even poised to be a powerful search and discovery channel – look at Search Ads Campaign on TikTok.
With so much change on the horizon, how can marketers make...