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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. Ep. 068 - Playing Facebook’s Game: How to Make the Algorithm Work for You | Hannah Anderson

Ep. 068 - Playing Facebook’s Game: How to Make the Algorithm Work for You | Hannah Anderson

Dec 3, 2019

Facebook is a hostile environment for pages right now. Organic reach continues to decline, Facebook is pushing three-minute videos and capping the reach of memes, despite their popularity. In episode 068 of Social Minds, we’re joined by Social Chain co-founder and director of social and creative at Social Chain Media. In this, she reveals what Facebook is asking of publishers and brands, what changes are being made in the backend of their algorithm and just how far its dictatorship goes. We also discuss the definition of growth hacking in 2020 and why TikTok and Twitter present huge opportunity for those struggling under Facebook’s weight.