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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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Oct 12, 2020

Gaming’s popularity is experiencing an unstoppable evolution, a large part of which is the involvement of the music industry. Fortnite’s recent live in-game gig with Travis Scott saw over 12 million players tune in while brands like Burberry and Louis Vuitton are already utilising the creative opportunities that this collision of worlds has created, designing digital fashion lines and sponsoring virtual musicians. In this episode, we’re joined by Toa Dunn, the head of Riot Music Group, which is owned by Riot Games, the company behind League of Legends. In this, Toa teaches content creators how to craft emotional narratives through music, how in-game concerts and esports matches present massive opportunities for brands and how major artists are using video games as a means to connect with new audiences.