Dec 21, 2020

And just like that, Social Minds has wrapped for 2020. But before we part, we wanted to look back on our highlights from what has been a year of incredible guests and insightful conversations. In this episode, Theo and Eve share their favourite moments from the podcast this year, sharing times when our guests took us...

Dec 14, 2020

It’s our last Social in Six of 2020 and this week, Theo and Eve talk about the onset and impact of three-minute long videos on TikTok, Facebook’s plans to add shopping carts to WhatsApp and its acquisition of the CRM tool Kustomer - including what this means for retailers using WhatsApp and social commerce. Plus we...

Dec 7, 2020

Social-first creative and online experiences make sense for consumer-facing brands, where product complexity and purchase consideration are generally low. Can the same be said for business customers? In this episode, we spoke to Jason Maldonado, director of social media at Survey Monkey, and previously the head of...

Nov 30, 2020

It’s been a busy fortnight packed with updates to every social platform. This week on Social in Six, Theo and Eve are discussing the global rollout of Instagram Guides and the opportunities for brands, Twitter’s plan to bring back verification in 2021 and the details of Snapchat Spotlight - its answer to TikTok...

Nov 23, 2020

Ask anyone in the industry which brands do humour on social well and chances are KFC will be mentioned; the brand has gained notoriety for its witty jokes and quick comebacks on Twitter. Its recent Rate My Plate Twitter activation even made it to the big screen through an acclaimed TV spot which saw social inspire OOH...